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A great diversity of online dating services currently exists (see Comparison of online dating services).Some have a broad membership base of diverse users looking for many different types of relationships.It is possible that the mode of online dating resonates with some participants' conceptual orientation towards the process of finding a romantic partner.That is, online dating sites use the conceptual framework of a "marketplace metaphor" to help people find potential matches, with layouts and functionalities that make it easy to quickly browse and select profiles in a manner similar to how one might browse an online store.Nevertheless, only one in three had actually gone out on a date with someone they met online.About one in five, especially women, at 30%, compared to 16% for men, asked for help with their online profile.In addition, online daters felt that online dating is easier more efficient than other methods (61%), and gives access to a larger pool of potential partners (62%), compared to 44% and 50% of non-users, respectively.
For comparison, 88% of Americans who were with their current spouse or partner for no more than five years said their met their mates offline.
Nevertheless, a similar number of online daters (31%) and non-users (32%) agreed that online dating kept people from settling down.
In all, there was little difference among the sexes with regards to their opinions on online dating.
In particular, the number of people who thought that online dating was a good way to meet people rose from 44% in 2005 to 59% in 2015 whereas those who believed that people to used online dating services were desperate fell from 29% to 23% during the same period.
Although only a negligible number of people dated online in 2005, that rose to 11% in 2013 and then 15% in 2015.
Other sites target highly specific demographics based on features like shared interests, location, religion, sexual orientation or relationship type.