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Other sites target highly specific demographics based on features like shared interests, location, religion, sexual orientation or relationship type.
Online dating services also differ widely in their revenue streams.
Some have a broad membership base of diverse users looking for many different types of relationships.
At the same time, usage among those between the ages of 55 and 64 doubled.
People in their mid-30s to mid-50s all saw noticeable increases in usage, but people aged 25 to 34 saw no change.
According to a 2015 study by the Pew Research Center, people who had used online dating services had a higher opinion of such services than those who had not.
80% of the users said that online dating sites are a good way to meet potential partners, compared to 55% of non-users.
Online dating (or Internet dating) is a system that enables people to find and introduce themselves to new personal connections over the Internet, usually with the goal of developing personal, romantic, or sexual relationships.