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“I’ve known of people who end up spending countless hours on internet dating sites convinced they’ll find the perfect person.
My message is no one is perfect so this is a futile endeavour.
Moreover, couples who’d first met face-to-face reported slightly less satisfaction with their relationships than their online counterparts.
Professor John Cacioppo, who led the study, said the sheer number of available potential partners online could be among the reasons for the results.
There was also the fact that dating sites were more likely “attract people who are serious about getting married.” Paula Hall, a counsellor for Relate, agrees that the main advantage of online dating is that “couples are more likely to be on a level playing field and share the same agenda.
Scarred by their parents’ (or their own) divorces, this generation approaches affairs of the heart with the same pragmatism as it might buying a car or booking a holiday.
From Romeo and Juliet, to dashing Mr Rochester choosing plain Jane Eyre, we celebrated stories of Cupid’s dart striking randomly.
But since 1995 when the first online dating site was launched, the tables have completely turned.
One in five relationships in the UK starts online, according to recent surveys, and almost half of all British singles have searched for love on the internet.
Just today, nine million Britons will log on looking for love.