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Nevertheless, only one in three had actually gone out on a date with someone they met online.
About one in five, especially women, at 30%, compared to 16% for men, asked for help with their online profile.
In particular, the number of people who thought that online dating was a good way to meet people rose from 44% in 2005 to 59% in 2015 whereas those who believed that people to used online dating services were desperate fell from 29% to 23% during the same period.
Although only a negligible number of people dated online in 2005, that rose to 11% in 2013 and then 15% in 2015.
Such companies offer a wide variety of unmoderated matchmaking services, most of which are profile-based.
Online dating services allow users to become "members" by creating a profile and uploading personal information including (but not limited to) age, gender, sexual orientation, location, and appearance.
People in their mid-30s to mid-50s all saw noticeable increases in usage, but people aged 25 to 34 saw no change.
Other sites target highly specific demographics based on features like shared interests, location, religion, sexual orientation or relationship type.
Online dating services also differ widely in their revenue streams.
Most services offer digital messaging, while others provide additional services such as webcasts, online chat, telephone chat (VOIP), and message boards.
Members can constrain their interactions to the online space, or they can arrange a date to meet in person.
It is possible that the mode of online dating resonates with some participants' conceptual orientation towards the process of finding a romantic partner.