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Posted by / 06-May-2020 13:01

Tell the OTA that you will ask all customers at check-in how they have booked the hotel and if any of them mention the concerned OTA that you will NOT accept them, and that you will show the customer that you have informed the OTA that you will not accept any of their customers. Make sure you know in advance how to handle them, and perhaps help them with alternative accommodation, or treat them as walk-in customers.

Once that customer understands that the OTA they have used to book your hotel was informed by you and therefore wrong, they most likely will seriously complain to the concerned OTA. I hope you now realise that winning this battle is not as hard as you might think.

If “partner” or “together” are words an OTA does not want to understand any more then you, the hotel, should stop working with that OTA and stop their destructive nonsense…! There are a lot of fed-up hotels out there, but very few actually take action, and I continue to hear and read hotels complain about this again and again and again…

They end up fighting forever and waste not only valuable time, but actually also a lot of profit.

Ranking on major OTAs is driven my many factors, but conversion, actual sales volume and rate parity are all very important factors, so once rate parity improves the conversion will go up, sales will go up and then rankings will improve, causing a positive domino effect and a lot more bookings.You obviously have to work with your wholesalers as well and make sure you control what they do with their rates, but as more and more wholesalers are connected with each other that exercise is also often a huge time waster.What is more important, and more effective, is to inform the concerned OTA formally that you terminate all cooperation and will not accept ANY customer that has booked through them. Yes, you most likely will end up with a very upset customer at the reception.For customers’ sake, hotels and OTAs are supposed to be business partners, right? Lots of hotels try to fight this battle, but the majority are either ill-prepared or only half motivated to actually fight. The battle with OTAs will not go away though and the only sure thing is that at least some OTAs will always continue to find new ways to outsmart and undercut hotels and competitors.

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