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The founders believed single men would be willing to bear the cost burden because they would have the security of knowing that women could respond to their messages.
Free And Single thereby increased female engagement on the site and provided a threshold of entry to keep out guys who weren’t serious about making a commitment.
Prospective members can find plenty of testimonials and success stories on the site to show them that the dating site works.
“We can’t thank you and your team enough,” said Jan and Martin, a married couple who met on the dating site in 2011.
The dating site has also earned a lot of goodwill from members who appreciate the chance to meet people online for free.
This innovative, if unbalanced, system worked well for the company and led to a value-driven environment where 50,000 singles could meet and flirt with one another. All of its features are available to new members who can come and go as they please.
However, the Free And Single team felt they could still do more to improve the overall experience. The dating site’s user-friendly features lower the barriers between singles and allow members to build relationships in a natural and affordable way online.
Response to its recent updates has been largely positive, and its influence has grown as people spread the word about its free services.
Big things are on the horizon for the UK-based dating site, including an expansion overseas.
Free And Single differentiates itself from the typical dating site by maintaining a completely free online dating platform without any subscription plans or pay-per-chat tokens.