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It all started in 2006, when several of Benjamin friends launched their own blogs and began playing with advertising.
Thanks to Hummingbird, Google can now better understand the topic of a webpage. Duplicate Content: Identical content on the same site (even slightly modified) can negatively influence a site’s search engine visibility. Rel=Canonical: When used properly, use of this tag may prevent Google from penalizing your site for duplicate content. Image Optimization: Images send search engines important relevancy signals through their file name, alt text, title, description and caption. Content Recency: Google Caffeine update favors recently published or updated content, especially for time-sensitive searches. Keyword in Subdomain: Moz’s expert panel agrees that a keyword appearing in the subdomain can boost rankings. Domain History: A site with volatile ownership or several drops may tell Google to “reset” the site’s history, negating links pointing to the domain. Therefore, the date when a domain expires in the future can be used as a factor in predicting the legitimacy of a domain.” 5.Along with your title tag, Google uses your H1 tag as a secondary relevancy signal, according to results from one correlation study: 15.TF-IDF: A fancy way of saying: “How often does a certain word appear in a document? The more often that word appears on a page, the more likely it is that the page is about that word. Page Covers Topic In-Depth: There’s a known correlation between depth of topic coverage and Google rankings. Page Loading Speed via HTML: Both Google and Bing use page speed as a ranking factor.
As for the near future, Benjamin says that mobile represents an even greater opportunity for Exo Click.